Stop Chasing Leads.
Start Closing Jobs.
Insulation Assist runs your ads, qualifies every inquiry, and delivers pre-screened homeowners — or books them directly into your calendar. You focus on the work. We handle everything else.
- We manage all paid advertising across Facebook, Instagram & Google
- Our team phones every lead to qualify before it reaches you
- Choose verified leads, qualified leads, or fully booked appointments
- No lock-in contracts — scale volume up or down as your capacity changes
Check Availability in Your Area
We partner with a limited number of contractors per market
Vetted Contractors Only
Quality partners across every market
Phone-Qualified Leads
Every lead spoken to before delivery
All 50 States
Nationwide coverage, local precision
Calendar Booking Available
We book appointments straight into your diary
The Three Things Killing Contractor Growth
Most insulation businesses are sitting on real potential — they just can't grow because marketing keeps getting in the way of the work.
The Feast-or-Famine Pipeline
Some weeks the phone won't stop. Other weeks it's completely silent. You're either turning away jobs or watching your crew sit idle — and neither is good for business.
Wasted Time on Bad Leads
Shared lead platforms sell the same contact to 4 or 5 contractors. By the time you call, they've already booked someone else — or they were never serious to begin with. Your crew's time is too valuable for that.
Marketing Is a Full-Time Job
Running ads, writing copy, making videos, managing a CRM, following up on enquiries — none of that is why you got into insulation. And hiring someone to do it properly costs a fortune.
We Handle Everything.
You Just Show Up and Quote.
Think of Insulation Assist as a VP of Marketing who never sleeps. We run every part of the lead generation and qualification process — so by the time a homeowner reaches you, they already know what they want and are ready to move forward.
Paid Advertising
Facebook, Instagram, YouTube, and Google — fully managed campaigns targeting homeowners in your service area by home type, age, and energy spend.
Creative Production
All ad creative — video, carousel, static images, and copy — produced in-house by our creative team. You never need to lift a finger.
Lead Qualification Calls
Every inbound enquiry is called by our trained team. We confirm the homeowner's situation, property type, timeline, and budget before anything is passed your way.
Appointment Booking (Optional)
Want them booked straight into your calendar? We'll schedule confirmed appointments with homeowners who are ready to receive a quote — delivered directly to your diary.
Your Lead Pipeline
From ad impression to job-ready homeowner
Ad Goes Live
Targeted to homeowners in your zip codes
Homeowner Enquires
Fills out our form or calls our team
We Qualify by Phone
Confirm property, budget, and timeline
Lead Delivered to You
Via SMS, email, or booked into your calendar
You Quote and Close
That's all you need to do
Showing up. Quoting. Closing.
How the Partner Program Works
Getting started is straightforward. We make it easy to onboard, easy to scale, and easy to pause if your capacity changes.
Apply & Get Approved
Submit your application. We review your coverage area, crew size, and capacity, then confirm your market is available.
We Set Up Your Campaign
Our team builds your geo-targeted ad campaigns, creative, landing pages, and qualification scripts — no input required from you.
Leads Are Qualified & Delivered
Every enquiry is called by our team before it reaches you. You receive only the leads that match your criteria — delivered by SMS and email.
You Quote, Close & Grow
Focus your energy on what you do best — insulation. We handle the rest and scale volume as your capacity grows.
Three Ways to Receive Your Leads
Every partner is different. Some want raw volume. Others want fully qualified prospects. We offer three tiers — pick the one that matches how your team operates.
Verified Leads
Homeowners who have actively enquired about insulation, confirmed their contact details, and indicated genuine interest. Ideal for high-volume teams with a strong in-house follow-up process.
- Confirmed contact details
- Active enquiry — homeowner raised their hand
- Delivered within minutes of enquiry
- Exclusive to your area
Qualified Leads
Homeowners who have been spoken to by our qualification team and confirmed their property details, project type, rough timeline, and willingness to receive a quote. You're calling someone who is expecting to hear from you.
- Phone-qualified by our trained team
- Property type and project scope confirmed
- Timeline and budget discussed
- Exclusive to your area
Booked Appointments
The highest-intent option. Homeowners who are fully qualified and have a confirmed appointment slot booked into your calendar. You show up, walk the property, and quote. No calls, no chasing — just jobs on your schedule.
- Appointment confirmed directly in your calendar
- Fully phone-qualified before booking
- Homeowner reminded 24hrs before
- Highest close rate of all three tiers
- Exclusive to your area
Pricing is discussed during your partner onboarding call based on your service area, volume, and lead tier. We don't publish flat rates because every market is different.
What Our Partners Experience
Higher close rate on exclusive vs. shared leads
Average time from application to first lead delivery
Typical job value per insulation project
States covered with geo-targeted campaigns
Who This Program Is — and Isn't — For
We only accept contractors who are set up to make the most of consistent lead flow. This isn't about being exclusive for the sake of it — it's about protecting the quality of results for everyone in the program.
This is a Good Fit If You...
You're in the right place if these describe your business
- Have an established crew of 3 or more installers currently on the road
- Can comfortably handle 15 or more new enquiries per week without missing a call
- Are already doing $500k or more in annual revenue and want to scale further
- Cover one or more full metro areas with the ability to service multiple zip codes
- Have a dedicated phone line and someone responsible for following up on leads promptly
- Want a consistent, predictable pipeline instead of relying on referrals and word of mouth
This Probably Isn't Right If You...
We'd rather tell you now than have you apply and be disappointed
- Are a solo operator or run with just one other person doing 2-3 jobs a week
- Don't have the capacity to respond to a new enquiry within a couple of hours of receiving it
- Are only looking to buy a handful of leads as a one-off with no ongoing commitment
- Service an area where we already have a partner contractor at capacity
- Are not set up to quote jobs competitively or handle the administration side of the business
Not sure if you qualify? Apply anyway — if your area or capacity isn't the right fit right now, we'll let you know honestly and can add you to a waitlist.
Contractor FAQs
Apply to Become an Insulation Assist Partner
Fill out the form and one of our partner onboarding team will be in touch within one business day to confirm your territory, discuss pricing, and get your campaigns set up.
- Applying takes less than two minutes
- We'll confirm your territory availability within one business day
- No commitment required at the application stage
- We partner with a limited number of contractors per market — spots are allocated on a first-come basis
- Campaigns are typically live within 3–5 business days of onboarding