Insulation Assist runs your ads, qualifies every inquiry, and delivers pre-screened homeowners — or books them directly into your calendar. You focus on the work. We handle everything else.
We partner with a limited number of contractors per market
We'll contact you within one business day to confirm availability and discuss pricing in your market.
Quality partners across every market
Every lead spoken to before delivery
Nationwide coverage, local precision
We book appointments straight into your diary
Most insulation businesses are sitting on real potential — they just can't grow because marketing keeps getting in the way of the work.
Some weeks the phone won't stop. Other weeks it's completely silent. You're either turning away jobs or watching your crew sit idle — and neither is good for business.
Shared lead platforms sell the same contact to 4 or 5 contractors. By the time you call, they've already booked someone else — or they were never serious to begin with. Your crew's time is too valuable for that.
Running ads, writing copy, making videos, managing a CRM, following up on enquiries — none of that is why you got into insulation. And hiring someone to do it properly costs a fortune.
Think of Insulation Assist as a VP of Marketing who never sleeps. We run every part of the lead generation and qualification process — so by the time a homeowner reaches you, they already know what they want and are ready to move forward.
Facebook, Instagram, YouTube, and Google — fully managed campaigns targeting homeowners in your service area by home type, age, and energy spend.
All ad creative — video, carousel, static images, and copy — produced in-house by our creative team. You never need to lift a finger.
Every inbound enquiry is called by our trained team. We confirm the homeowner's situation, property type, timeline, and budget before anything is passed your way.
Want them booked straight into your calendar? We'll schedule confirmed appointments with homeowners who are ready to receive a quote — delivered directly to your diary.
SIMPLE BY DESIGN
Getting started is straightforward. We make it easy to onboard, easy to scale, and easy to pause if your capacity changes.
Submit your application. We review your coverage area, crew size, and capacity, then confirm your market is available.
Our team builds your geo-targeted ad campaigns, creative, landing pages, and qualification scripts — no input required from you.
Every enquiry is called by our team before it reaches you. You receive only the leads that match your criteria — delivered by SMS and email.
Focus your energy on what you do best — insulation. We handle the rest and scale volume as your capacity grows.
Every partner is different. Some want raw volume. Others want fully qualified prospects. We offer three tiers — pick the one that matches how your team operates.
Homeowners who have actively enquired about insulation, confirmed their contact details, and indicated genuine interest. Ideal for high-volume teams with a strong in-house follow-up process.
Confirmed contact details
Active enquiry — homeowner raised their hand
Delivered within minutes of enquiry
Exclusive to your area
Homeowners who have been spoken to by our qualification team and confirmed their property details, project type, rough timeline, and willingness to receive a quote. You're calling someone who is expecting to hear from you.
Phone-qualified by our trained team
Property type and project scope confirmed
Timeline and budget discussed
Exclusive to your area
The highest-intent option. Homeowners who are fully qualified and have a confirmed appointment slot booked into your calendar. You show up, walk the property, and quote. No calls, no chasing — just jobs on your schedule.
Appointment confirmed directly in your calendar
Fully phone-qualified before booking
Homeowner reminded 24hrs before
Highest close rate of all three tiers
Exclusive to your area
Pricing is discussed during your partner onboarding call based on your service area, volume, and lead tier. We don't publish flat rates because every market is different.
BY THE NUMBERS
Higher close rate on exclusive vs. shared leads
Average time from application to first lead delivery
Typical job value per insulation project
States covered with geo-targeted campaigns
We only accept contractors who are set up to make the most of consistent lead flow. This isn't about being exclusive for the sake of it — it's about protecting the quality of results for everyone in the program.
You're in the right place if these describe your business
Have an established crew of 3 or more installers currently on the road
Can comfortably handle 15 or more new enquiries per week without missing a call
Are already doing $500k or more in annual revenue and want to scale further
Cover one or more full metro areas with the ability to service multiple zip codes
Have a dedicated phone line and someone responsible for following up on leads promptly
Want a consistent, predictable pipeline instead of relying on referrals and word of mouth
We'd rather tell you now than have you apply and be disappointed
Are a solo operator or run with just one other person doing 2–3 jobs a week
Don't have the capacity to respond to a new enquiry within a couple of hours of receiving it
Are only looking to buy a handful of leads as a one-off with no ongoing commitment
Service an area where we already have a partner contractor at capacity
Are not set up to quote jobs competitively or handle the administration side of the business
Not sure if you qualify? Apply anyway — if your area or capacity isn't the right fit right now, we'll let you know honestly and can add you to a waitlist.
All leads are generated through paid advertising campaigns we run on Facebook, Instagram, YouTube, and Google. We target homeowners based on location, property age, household income, and energy-related behaviour. Every lead is generated fresh — we do not recycle, resell, or purchase leads from third-party databases. When a homeowner fills out our form or calls our number, that is the beginning of the process.
All leads are exclusive to your coverage area. We only partner with one contractor per defined territory, which means if you cover a particular metro area or set of zip codes, no other contractor in our network receives leads from that area. This is a core part of our model — shared leads convert at a fraction of the rate, and we're not interested in delivering poor results.
We have a credit and replacement policy. If a lead we deliver turns out to have incorrect contact details, is clearly out of your service area, or does not meet the qualification criteria we agreed on, you can flag it within 24 hours and we will replace it. We take lead quality seriously — our business only works if your business is getting value from the partnership.
Once your onboarding is complete and your coverage area is confirmed, our team sets up your campaigns typically within 3–5 business days. From there, leads usually begin flowing within the first week. The volume builds over 2–4 weeks as the ad algorithms optimize for your area. Some high-population markets produce results faster.
No. Leads are delivered to you by SMS and email in real time. If you prefer, we can also integrate with your existing CRM, or set one up for you as part of your onboarding. For Booked Appointment partners, we connect directly with your calendar tool (Google Calendar, Outlook, or similar) to place confirmed bookings without any manual work on your end.
We work on a rolling arrangement with no long lock-in contracts. We ask for a short initial period to allow the campaigns to reach full performance, as ad campaigns typically need 3–4 weeks to optimise. After that, you have the flexibility to scale your volume up or down based on your current capacity. We'd rather have a partner who is fully engaged than one who is overcommitted.
We operate across all 50 states and can run campaigns in virtually any market in the United States. Whether your area is available depends on whether we already have a partner covering those zip codes at capacity. The quickest way to check is to submit an application — we'll confirm availability in your territory within one business day.
Pricing is per lead or per appointment depending on which tier you choose, and it is discussed during your onboarding call. We don't publish flat rates publicly because pricing varies based on your service area, population density, lead volume, and tier selection. What we can tell you is that there are no hidden management fees on top of your per-lead rate — what we agree on is what you pay.
Fill out the form and one of our partner onboarding team will be in touch within one business day to confirm your territory, discuss pricing, and get your campaigns set up.
Applying takes less than two minutes
We'll confirm your territory availability within one business day
No commitment required at the application stage
We partner with a limited number of contractors per market — spots are allocated on a first-come basis
Campaigns are typically live within 3–5 business days of onboarding
Tell us about your business — we'll be in touch shortly.
By submitting you agree to be contacted by our partner onboarding team. We do not share your details with third parties.
A dedicated lead generation partner for professional insulation contractors across the United States.
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Insulation Assist is a lead referral service. Results vary by home, location, and contractor.